A social media agency is an outside team that builds your content calendar, produces visuals and video, publishes posts, handles comments and messages, and reports on performance. In Turkey, SMB packages typically start in the five-figure lira range per month. This page breaks down the scope, the price bands and the option of running the same work from one dashboard.
Contracts differ, but six line items show up in almost every package. When you get a quote, ask which of them is included and which is billed extra.
Strategy and content calendar
Audience, tone, monthly topic plan and posting cadence. Most of month one usually goes here.
Visual and video production
Post graphics, Reels and Shorts editing, shoots or stock. Agency packages cap the monthly count.
Copywriting
Headlines, captions, hashtag sets and calls to action. This is where brand voice is set.
Publishing and scheduling
Getting approved content out at the right time. Approval rounds are the most common source of delay.
Community management
Comment and DM replies, first response in a crisis. Most packages limit this to business hours.
Reporting
Reach, engagement and follower change. Ask for reporting tied to revenue; a pile of screenshots is not a report.
The ranges below are approximations based on quotes offered to SMBs in the Turkish market; they vary by sector, content volume and city. Ad spend is not included.
| Criterion | Agency | Duyuro |
|---|---|---|
| No fixed monthly retainer | ||
| Same-day publishing | ||
| Brand knowledge stays in-house | ||
| Category experience and outside perspective | ||
| Production needing a shoot, set or talent | ||
| Nights and weekends publishing | ||
| Automatic comment replies | ||
| No contract or termination process |
The table is not a verdict: for production-heavy campaigns an agency is still the right answer. For repeating weekly content, a fixed retainer is the hardest line item to defend.
Write the topic
A one-line brief is enough. At an agency this step is a briefing meeting.
Let AI produce
Visuals, video and copy in minutes. Regenerate what you do not like — no revision fees.
Approve
Review and approve in the dashboard instead of an email thread.
Publish automatically
Scheduled to Instagram, YouTube, LinkedIn and X; the assistant answers comments.
In Turkey, boutique SMB packages start around 15,000 TRY per month and full-service agencies run above 40,000 TRY. Ad spend is separate. The number moves with monthly content volume, video production, community management hours and reporting depth.
For repeating weekly content, yes. Duyuro turns a topic into visuals, video and copy, publishes it on schedule to Instagram, YouTube, LinkedIn and X, and answers comments automatically. Campaigns that need a shoot, a set or talent still need an agency.
Not if it has a reliable way to produce and publish. In most SMBs the problem is not missing strategy — it is that content is the first thing to stop when the week gets busy. Automation solves that without a retainer.
Only if you own the business account and Meta Business Suite from day one. Give the agency user access, never ownership, and put raw content file handover in the contract.
No. Duyuro is software that lets your own team run the production and publishing an agency would do, from one dashboard. Available hosted or self-hosted under an on-prem licence.
Instagram, YouTube, LinkedIn and X from a single dashboard, with per-platform versions generated from one piece of content. TikTok is not integrated yet.
We will produce three sample posts for your business so you can put the numbers side by side.
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