Instagram management means building the content plan, producing visuals and Reels, publishing at the right time, answering comments and DMs, and measuring the result. At an agency it becomes a five-figure monthly line item; kept in-house, production is where it stalls. Below: the scope, current price bands and a weekly plan you can actually run.
Six jobs repeat every week to keep an account running. Outsourcing without naming who owns each of them gets expensive.
Content plan
Monthly topic calendar and format mix: Reels, carousel, single image, stories.
Visual and Reels production
On-brand graphics and vertical video. This is where most accounts stop.
Copy and hashtags
Captions, calls to action and an account-specific hashtag set.
Publishing and scheduling
Posts going out on time without waiting for a manual upload.
Comments and DMs
Fast replies to incoming questions. Response time moves engagement directly.
Measurement
Reach, saves, shares and profile visits. Follower count alone means little.
Approximate ranges based on quotes offered to SMBs; they move with content volume, video production and sector. Ad spend excluded.
Three posts and one Reels per week beats scattered daily posting for most SMB accounts. This plan is about two hours of work per week.
Reach
How many people saw it. If it is low, the problem is distribution, not the caption.
Saves
The strongest signal that content was useful. Guides and lists win here.
Shares
The real engine of organic growth. Repeat whatever format gets shared.
Profile visits
Whether the content made people curious. Your bio link has to catch that traffic.
Compare against your own last 90 days. Industry averages vary so much by account size that they are not a useful target on their own.
Connect the account
Link your Instagram business account; ownership stays with you.
Write the topic
A single line is enough. AI produces the visual, the video and the copy.
Fill the calendar
Plan and approve the week’s posts in one sitting.
Publish automatically
Posts go out on time, the assistant answers comments, results land in the dashboard.
In Turkey, agency Instagram packages start around 15,000 TRY per month, freelancers run 7,000-20,000 TRY, and a full-time content hire exceeds 35,000 TRY with salary and overhead. Ad spend is separate. With Duyuro, production and publishing sit in the free tier and advanced assistants are 149-499 TRY per month.
Building the content plan, producing visuals and Reels, publishing on schedule, answering comments and DMs, and measuring results. Those six jobs repeat weekly; accounts usually stall at the production step.
An agency makes sense for campaigns that need a shoot, a set or talent. For a steady flow of three posts and one Reels a week, a fixed retainer is hard to justify — that flow can run from one dashboard.
Three posts and one Reels per week is a sustainable baseline for most SMB accounts. Consistency matters more than frequency: three silent weeks followed by four posts in a day will not recover reach.
Yes. Once your Instagram business account is connected, content publishes at the time you choose, and versions for YouTube, LinkedIn and X are generated from the same piece.
You define the tone and the rules, and the assistant stays inside that frame. Sensitive topics can be flagged for a manual reply.
Tell us about your brand and we will send three Instagram-ready posts. See the output before you decide.
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